The company's sustainable farming practices distinguish these chickens from those raised conventionally in this country. While each brand is distinct, the three birds share the following characteristics:
- Their feed contains no antibiotics. In contrast, conventional growers use antibiotics to stimulate growth.
- Chickens taste like what they eat, and at Petaluma Poultry the vegetarian diet consists of corn and soybean meal. Conventional feed contains animal fat and animal byproducts.
- The chickens grow from day one to maturity in a stress free environment - spacious poultry houses that have natural daylight. They roam freely throughout these barns; the earth floor is covered with a layer of rice hulls, a natural bedding.
- The chickens receive humane treatment at all times during their lives.
- The ranchers use sustainable farming methods.